Many of us have come to appreciate the fact that link building, to create inbound links to our web sites, is an effective way to …

The battle in forums and on blogs on how Google handles dynamic versus static URLs has been going on for some time now. But recent comments from Google have both clarified and confused most webmasters. If you’ve spent any time rewriting URLs to accommodate user-friendly URL structures, Google is now saying “it’s not necessary”.
Google is suggesting that it is now not necessary for webmasters to rewrite URLs. The Google Webmaster’s Blog stated “… we at Google have made some progress in both areas. While static URLs might have a slight …

Landing pages are one of the best methods for directing targeted traffic to specific, qualified areas of your web site. They also allow you to cost effectively drive a targeted audience to your website or individual products.
If you are new to Internet Marketing, a landing page is the page that a person is pointed to when they click on an advertisement or a search-engine result link. The page will usually display content that is a logical extension of the advertisement or search result, and is optimized to feature specific keywords …

Did you know that most blogging tools and services DO NOT help your site rank higher for your keywords?
In the past, I have always taken the approach that a link to my site, in any form, was a good thing as long as the link text was appropriate and the site had some relevance to my web site. But what I didn’t know, was that some linking strategies do nothing for you when it comes to building links to my site.
I am referring to comments in blogs and the links …

On-Page SEO (Search Engine Optimization) is the process of placing your selected keywords in the right places on your web pages. It also involves optimizing your website’s page titles, headings, content, and URLs to improve search engine rankings.
In this post, we’ll take a look at each of these areas and how you can optimize these areas to help position your web site higher in search engine rankings.
Page Title Attributes
The attributes that we will examine in this section are the main title of your web page (the text displayed at the …

Well, here is a lesson in Search Engine Optimization and keyword selection at its absolute best.
Before today, a Google search for the term “died in a blogging accident” would have returned a grand total of 2 results. However, thanks to the website xkcd, the term now fetches more than 3,000 results (as of this writing).
It is now known if the writer intended for this to happen, but this is an excellent lesson in how the proper content matched with a particular term can rocket your web site to the number …

Happy New Year!
A report was released a few months ago which I thought was of interest in relationship to the top 20 blogging sites on Technorati. Some interesting findings include that “out of the top 20 bloggers, 40% are missing a 301 redirects, 65% are missing description metadata, and 80% are missing keywords metadata“.
The report, put together using HubSpot’s Website Grader Tool, shows that many of the most professional and top ranked sites are missing key elements in their pages to help them place high in the search engine rankings.
This …