Archive for the ‘SEO’ Category

Immediate Ranking on Page One of Google Search Results

I just read a post from Hub Spot on “Using Twitter to Ranking #1 on Google in less than 5 minutes“. At first I thought it was a hoax.

But the news was even better.
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Search Engine Ranking and Domain Names

I see many questions in forums and social networks about the effect a domain name has on the search engine ranking of a website. The most common questions I have seen relate to:

  • Using hyphens between words of a domain name
  • Including primary keywords in a domain name
  • The TLD of a domain name(i.e. – .com, .net, .us, etc.)

Based on feedback from the experts, and reference materials from Google, we will summarize the answers to these issues.
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Website Planning –
Site Structure and Navigation

There have been many debates in past years about how links and the overall structure of a website affects the search engine ranking. Using Google as an example, we will explain how authority of a page is affected and provide some practical suggestions for the structure of a site.

A good website structure is important for several reasons:

  • It allows a web page to focus it’s message – keyword usage and terms
  • Control the flow of navigation when a Visitors come to the site
  • Dictates how a search engine will crawl and index the pages of the site

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Slow Websites and SEO

We have discussed how writing bad code can damage a website’s ranking in the search engines. But can a website that loads slowly hurt rankings as well?

I spent a Sunday afternoon examining this question, which led me on an Internet voyage that discussed such geeky subjects as web page headers, HTTP 1.1 specifications, and the various types of caches that a typical user may encounter everyday in the travels online.

This article will examine ways to speed up your website and why it is beneficial to the traffic flowing to your website.
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Does bad code hurt search engine ranking?

A website’s technical implementation, or coding, is an important part of search engine optimization. For example: if the foundation of a new house is of poor quality then it’s harder to build a good house on top of it.

The same goes for a website.

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10 Search Engine Optimization Myths

One reason that many individuals and organizations are reluctant to start an SEO project is lack of knowledge. Some are even reluctant to approach an SEO Service firm for fear of being “ripped off” or misdirected about the search engine requirements of their website.

It is always good to get as much knowledge about a topic before undertaking the project.

We understand that there are many myths about search engine optimization (SEO). This article will clarify the ten most common search engine optimization myths and misconceptions.
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SEO Analysis Tool: Beta Launch

One of the biggest hurdles we face as website owners is understanding how search engines see our websites.

This week, we’re looking to change that with the Beta Launch of our new Online SEO Analysis Tool.

We have developed an online Search Engine Optimization Analysis tool that any website owner can use. The result is a high level summary of how your website scores in three key areas; Technical Score, Popularity Score and SEO Score. The SEO Analysis Tool then calculates your websites incoming and outgoing links and provide you with an Overall SEO score. The higher the score, the better your website will rate in the search engines.

You have the option to Order and Download a full SEO Analysis report of your website’s SEO readiness. The report is quite detailed. You can download a sample report we ran on our site sometime ago before you decide to Order a report for your own site.

The SEO Analysis Reports are discounted for those of you we have invited to the Beta Launch of the product.

Please have a look at the new SEO Analysis Tool and let us know you thoughts. We will be adding more features in the weeks to come as we get closer to our official launch.

55 Tips for Search Engine Optimization

I am always looking for lists to help with my online website design and search engine optimization business.

Recently, my friend Herb over at “What’s This Web Thing“, posted this list of 55 SEO tips. There is a lot of helpful information in here, without any of the hype that you often see in these sorts of lists. I am republishing this with Herb’s permission.

Enjoy!
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Does Your SEO Work?

Many of us have come to appreciate the fact that link building, to create inbound links to our web sites, is an effective way to increase our web sites popularity on the Search Engines. Not only do inbound links bring new visitors to your sites, search engines like Google treat inbound links as a positive signal that your site has a good level of importance in your specified area.

What is the best way to increase your inbound links?

Develop more inbound links with other sites that contain content relevant to that of your web sites content. This is easier said than done. Developing links with other web sites is an ongoing effort that takes a lot of research and time.
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Does Rewriting Dynamic URLs help SEO

The battle in forums and on blogs on how Google handles dynamic versus static URLs has been going on for some time now. But recent comments from Google have both clarified and confused most webmasters. If you’ve spent any time rewriting URLs to accommodate user-friendly URL structures, Google is now saying “it’s not necessary”.

Google is suggesting that it is now not necessary for webmasters to rewrite URLs. The Google Webmaster’s Blog stated “… we at Google have made some progress in both areas. While static URLs might have a slight advantage in terms of click through rates because users can easily read the urls, the decision to use database-driven websites does not imply a significant disadvantage in terms of indexing and ranking. Providing search engines with dynamic URLs should be favored over hiding parameters to make them look static.”

The post also debunked a myth that “dynamic URLs cannot be crawled“. Google is now asking that webmasters give them the opportunity to analyze these URLs to determine the value of the content.

In fact, Google is recommending that webmasters do not rewrite URLs at all, stating that “If you transform your dynamic URL to make it look static you should be aware that we might not be able to interpret the information correctly in all cases. If you want to serve a static equivalent of your site, you might want to consider transforming the underlying content by serving a replacement which is truly static.”

You can read the entire post on the Webmasters Blog here.

While this removes much pain and aggravation for webmasters, there is this nagging voice in the back of my head telling me to beware.

What is your opinion?