Search Engine Optimization
What is Search Engine Optimization (SEO)?
Search Engine Optimization, or Website Optimization as we call it, is the process of optimizing a website to improve search engine ranking and improve visitor experience. The Website Optimization process includes:
- Improving Technical Implementation of the Website’s Code
- Improving Search Engine Visibility with Proper Keyword Placement
- Improving Popularity by Building Relevant Links to the website
We prefer the term Website Optimization. The website is not being optimized only for search engines. Our goal is to improve high quality visitors coming to a website, and to make their visit as pleasant as possible. Ensuring good search engine placement is only part of the process, but an important element.
Website Assessment & Optimization
Website Optimization is a major part of our business. We felt that greater value is offered to our visitors by allowing access to our online Website Assessment Tool. The reasons for this are:
- SEO services are expensive and this is a cost effective starting point for evaluation
- SEO can be confusing and time consuming and this tool removes much of the confusion
- The Website Assessment Tool provides an easy to understand Website SEO Readiness Overview
- Forms the basis for Productive Discussion and Disclosure on Website Optimization
These points benefit the website owner by helping them understand the tasks associated with optimizing their website and forms a basis for evaluating the cost of a website optimization project.
The online tool provides a snapshot of how well a website ranks in three key areas of optimization. The results score each area of website optimization and provide “5 Quick Wins“. The result summarize how a website is viewed by search engines and offers “5 Quick Wins” to improve search engine rankings.
Our Website Assessment & Optimization service includes a copy of the full website analysis report. This report is used during the Website Planning (Step 1) process of any project. It allows a website owner to select the items that can be resolved within their budget and time scale. A member of our team will offer helpful suggestions and advice on which optimization items will produce the greatest impact.
Technical Implementation
The optimization of these items produces results quickly depending on how often a website is crawled or indexed by the search engines.
SEO & Keyword Analysis
This process requires input from the “Planning” and “Online Strategy” sessions. It includes the following:
- Keyword Research
- Competitor Research and Analysis
- Keyword Analysis Review and Keyword Selection
- Website Optimization for Proper Keyword Placement
This service and process is not a “One Off” exercise. It requires monitoring the success and making change where necessary. This process usually takes 3 to 6 months to be effective.
Website Popularity
This is service creates links from related or relevant websites to the website being optimized. This is a time consuming process that can take 2 to 4 months to complete before results are noticeable.
The links must come from quality websites. We do not use “Link Farms” or any type of “Black Hat SEO” to build links.
