Search Engine Optimization Services

What is Search Engine Optimization (SEO)?

The objective of Search Engine Optimisation is to ensure that a website is clearly visible to the search engines. The search engines all see their mission as providing the most relevant results possible to people searching for information on the Internet. Google has been particularly successful in this and, over the past several years, has raised the bar continuously on the quality of search results by focusing on relevance. Relevance is the term used to mean that a search result is relevant to what the user was searching for.

Today, the importance of relevance in search engine results means that there are three points that it's important to achieve in optimising a website for the search engines:

• Good quality, frequently updated content that the search engine spiders can easily find and read
• Correct use of the accepted standards (META tags) to effectively tell the search engines about the site and its content
• A high number of incoming links from good quality sites in the same or similar industry categories to the site in question

There are other factors that are taken into account, mostly related to those points - but focusing on those 3 points forms the foundation of a well optimized website.

SEO can be broken down into three areas; on-page seo, off-page seo and advertising and pay-per-click programs.

Contact us for a Free SEO Assessment of your website.

On-Page SEO

On page SEO relates to how a website is set up, the content it contains and how effectively that content is displayed to the search engines.

On page SEO can bring relatively quick results, depending on how often the web page is crawled by the search engines. This is because it is directly within the webmaster's control.

Because search engines are continually changing their algorithms, nothing to do with SEO could ever be considered a 'one-off' activity. The on page SEO activities, once done, merely need to be maintained and updated over time.

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Off-Page SEO

Off page SEO relates to what the Internet at large 'thinks' of the site. This is mostly determined by the number and type of links that a site attracts.

Off page SEO is much different and is a continual, ongoing effort to attract and retain high quality inbound links to the site.

There are various linking and other off page SEO strategies that can be undertaken, but they all require continuous activity.

Any company that is operating a website, on which it relies for new business, should have someone whose job it is to develop, implement and maintain the off page SEO strategy on a continuous basis.

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Advertising & Pay Per Click (PPC) Programs

For a website to be effective at bringing in revenue it is critical to have targeted traffic - that is, visitors who are specifically looking for the products or services the website is promoting.

The search engines are particularly good at providing highly targeted traffic to websites and they do so through 2 types of results:

• Natural search results - also called SERPS
• Sponsored search results, which are the results of Pay Per Click advertising programs.

Pay-Per-Click programs have been extraordinarily successful in the past as highly cost effective ways of getting targeted visitors to a website.

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