Does bad code hurt search engine ranking?

A website’s technical implementation, or coding, is an important part of search engine optimization. For example: if the foundation of a new house is of poor quality then it’s harder to build a good house on top of it.

The same goes for a website.

A website with a good, solid technical foundation has a better chance of ranking high in search results. This allows the on-page text or content of a technically good website to be properly indexed by search engines. This, in turn, increases the site’s quality in the eye of those search engines and visitors to the website.

Things to consider when examining the technical quality of a website include:

  • The overall structure of the website
  • Indexability – the ability to follow links included in the content and navigation
  • META tag information
  • Design practices used on each web page
  • Text and Content
  • Hosting consideration

Each of these points can be expanded upon considerably in relationship to the technical quality of a website. But we will leave that for future posts.

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