There have been many debates in past years about how links and the overall structure of a website affects the search engine ranking. Using Google as an example, we will explain how authority of a page is affected and provide some practical suggestions for the structure of a site.
A good website structure is important for several reasons:
- It allows a web page to focus it’s message – keyword usage and terms
- Control the flow of navigation when a Visitors come to the site
- Dictates how a search engine will crawl and index the pages of the site
