Google to Launch Interest-based Advertising
Published: 13 Mar 2009 In: Uncategorized
The web service Google Adsense will soon begin offering “interest-based advertising”. This addition “will allow advertisers to show ads based on a user’s previous interactions with them, such as visits to advertiser website and also to reach users based on their interests”.
What does this mean to those of us who use Google Adsense on our websites and blogs?
Let’s understand what “interest-based advertising” is first. To quote the Google Adsense site, “Interest-based advertising enables advertisers to reach users based on their interests (e.g. ‘sports enthusiasts’), and allows them to show ads based on a user’s previous interactions with them, such as visits to advertiser websites. To complement interest-based advertising, the Ads Preferences Manager lets users view and edit their interest categories.”
The idea is to provide a greater level of focus and granularity for serving relevant ads to users. The technology behind this is called the “DoubleClick DART cookie“. As you browse websites in the AdSense network, Google stores an advertising cookie in your browser to understand the types of pages that you are visiting. This information is used to show ads based on interest categories that might appeal to you. If you don’t like the interest groups that Google has assigned, you can edit their list of interest categories within the Ads Preferences Manager.
Google has made it clear that the use of this technology is used in accordance with their privacy policy, stating “It is not used to identify users personally and we don’t show ads based on personal information. We also will not show ads based on sensitive information or interest categories, such as those based on race, religion, sexual orientation, health, or sensitive financial categories, without a user’s opt-in consent”.
Google is suggesting that website owners update their privacy policy to reflect the changes if you are using the Adsense to serve ads on your website.
For more information on Google interest-based advertising, check out this list of frequently asked questions.
Recommendations on updating your privacy policy can be found here.
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- Tags: google adsense, web service
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3 Responses to Google to Launch Interest-based Advertising
web developer
June 2nd, 2009 at 3:27 am
Google requires publishers to change their privacy settings by April 15 because of their introduction of “interest based advertising” using behavioral targeting.
You have to state in your privacy policy (not privacy settings) that you are showing Google ads, and Google may put cookies in your computer to allow them to track their behavior on your site.
Check if you already have the option of Interest based ads in your Adsense account panel.
My Account > Account Settings > Interest based ads
where you can set your preference for interest-based ads.
Eric
June 2nd, 2009 at 12:05 pm
Thank you very much for this. A very helpful update indeed.
SEO Experts
June 13th, 2009 at 3:04 am
Google may add them to a corresponding interest category that might be labeled “motion picture aficionado.” As we understand it, Google will enable use of the DoubleClick DART cookie in advertising served on websites with AdSense for content advertising. Thus, when a user browses an AdSense publishers’ site and views or clicks an ad, the user’s browser may have a cookie added.