25 April 2010

Does bad code hurt search engine ranking?

A website’s technical implementation, or coding, is an important part of search engine optimization. For example: if the foundation of a new house is of poor quality then it’s harder to build a good house on top of it.

The same goes for a website.

A website with a good, solid technical foundation has a better chance of ranking high in search results. This allows the on-page text or content of a technically good website to be properly indexed by search engines. This, in turn, increases the site’s quality in the eye of those search engines and visitors to the website.

Things to consider when examining the technical quality of a website include:

  • The overall structure of the website
  • Indexability – the ability to follow links included in the content and navigation
  • META tag information
  • Design practices used on each web page
  • Text and Content
  • Hosting consideration

Each of these points can be expanded upon considerably in relationship to the technical quality of a website. But we will leave that for future posts.

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4 Comments on “Does bad code hurt search engine ranking?

[…] This post was mentioned on Twitter by Web Courses Bangkok, Bill Gade. Bill Gade said: Does bad code hurt search engine ranking? | Siam Communications …: Bad code in a web page can be damaging … […]

Carl - Web Courses Bangkok
25 April 2010 at 14:50

Also now Google has said that the speed in which your site loads is taken into consideration when giving you a ranking. Bad code always loads slower so looks like professional code is the way to go!


25 April 2010 at 15:03

That’s a good point Carl, I hadn’t thought about that. I know that a slow loading site is always an irritation to me.

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