What is Search Engine Optimization?
Search engine optimization is more commonly referred to as SEO. It is the process of getting traffic to your website from free, organic search results on search engines.
Based on the content, your website is returned in search results for certain groups of words called “keyword phrases”. The purpose of a search engine optimization service is to discover what these keyword phrases are and what additional phrases would help.
Since search engines rank your website based on content, we use the outputs from the initial planning workshop that happens with every project.
We use the keyword phrase identified in the content discussions, along with the key metrics for your ideal website visitors.
This information is plugged into our website analysis tools. Reports are generated that identify opportunities for you to improve your websites search engine ranking for specific keyword phrases.