One reason that many individuals and organizations are reluctant to start an SEO project is lack of knowledge. Some are even reluctant to approach an SEO Service firm for fear of being “ripped off” or misdirected about the search engine requirements of their website. It is always good to get as much knowledge about a topic before undertaking the project. We understand that there are many myths about search engine optimization (SEO). This article will clarify the ten most common search engine optimization myths and misconceptions.