If you are in the process of redesigning your website, there are a number of things that you need to ensure are checked before you launch. If you are using a company to redesign your site, then hopefully they will be doing all of the checking and testing for you. But if you are attempting it by yourself, the following list will help you out.
There have been many debates in past years about how links and the overall structure of a website affects the search engine ranking. Using Google as an example, we will explain how authority of a page is affected and provide some practical suggestions for the structure of a site. A good website structure is important for several reasons: It allows a web page to focus it’s message – keyword usage and terms Control the flow of navigation when a Visitors come to the site Dictates how a search engine will crawl and index the pages of the site